We created this story to showcase the versatility of beautiful shapes when the hair has been set with right amount of pliability and flexibility. Even with editorial stories, our goal was always to show the function of the products. The foundation of every shoot relied heavily on our mastery of the basics. Meaning, we knew how to set the hair for maximum volume while maintaining a smooth surface, and we understand how to make three dimensional hairstyles read beautifully as two dimensional when they are intended for static imagery. Every opportunity to showcase the mastery of these skillsets, earned us third party endorsement from trade magazines. And those endorsements that come from outside the company speak volumes to the existing and potential customers.