I initially entered the beauty industry not to be a creator of, but a contributor to those that do. With an Arts and English degree, I developed skills to effectively communicate, both verbally and visually.
From choreographer, to producer, to performance coach, to sales, to licensed hair artist, then NAHA winning hair artist, then Artistic Director led me to my ultimate passion and forever growing skillset to create and develop visual assets that are aspirational, communicate effectively, and reflect a specific identity of a brand.
The ever evolving modalities and frequency of visual communication makes content creation and visual representation that much more important and always brings me back to 3 points of reference: consistency, clarity, and authenticity.
