Carl F Bucherer is a premium Swiss watch brand that identifies with the art of watchmaking heritage from 1888, and some the most intricately crafted mechanical time pieces in the world. This shoot showcased strength in beauty and a reflection of the importance of Swiss precision when it comes to being the best in the your chosen craft with brand partners like former Miss Switzerland and yoga master Bianca Sissing, and Olympic medalists Wendy Holdener and Mujinga Kambundji. The location also reinforced the Carl F Bucherer pride in their founding location by using the Lake of Lucerne as the backdrop.