Arch Deco was a story created to highlight the eyebrows and how they were a defining element of various fashion eras. We took inspiration from some of our favourite artists like Le Corbusier, and George Hurrell to light and set the tone for the era shots, and then brightened it up for the modern day brow looks. The detail and attention paid to each element and their supporting roles are my most valuable takeaways from each shoot. It gives the viewer's eye a place to rest and also creates visual arrest. When shooting editorials, there is an aspirational story to be told, but always connects the viewer to the brand on a personal level.
